Coronavirus, COVID-19

General Advice

In response to the coronavirus, it is essential for all individuals and businesses to take the appropriate actions to try to limit the spread of infection and especially to protect the most vulnerable. BBR has strict hygiene practices under normal circumstances and we have instigated procedures to take into account the extraordinary times we are going through.

We would like to reassure everyone that we are keeping up to date with guidelines from government and relevant professional bodies and that we are adapting our advice and our processes in ways that in many cases go beyond current guidelines. In this manner we aim to minimise risk to patients, staff and the wider community whilst still being able to provide a service to our patients.

We are open for appointments and to help with any queries you may have, but we urge patients particularly those in, or who come into contact with, vulnerable groups to consider whether their need is urgent. See government guidance on social distancing and at risk groups here.

This week, we have been contacting people in these groups to cancel or re-arrange their appointments, taking active steps to protect all concerned. We are also aware that within these groups there will be people that have a real need to be seen, and we are reviewing these people on a case by case basis and making special arrangements to minimise contact even further for those concerned. Plans are still being tested and developed; when we have a clear structure in place we will let you know. The best course of action if you have a problem with your vision, contact lenses or spectacles in this time is to contact us by phone and we will advise you. We are also available on email

Additional hygiene and safety measures adopted by BBR Optometry at this time

It always has been standard practice at BBR Optometry for hands to be washed and equipment wiped with disinfectant wipes and for a high level of hygiene to be maintained at all times. These are some of the measures that we have put in place as additional safety:

  • Patients are required to wash their hands on entering the consulting room
  • Hand sanitiser is available throughout the practice
  • Contact points (stair rails, door handles, PDQ machines, etc.) are wiped after each being touched
  • Patients are requested not to browse frames, we will bring them to try on and then ensure that all are sanitised before going back on display
  • An extra waiting area has been created to allow more distancing between people waiting for appointments
  • Later opening at 9.00am to ensure all staff are kept up to date with events and the practice is sanitised throughout before start. 

Further measures to protect and support the needs of our patients are being continuously developed as the situation alters.

As a medically prescribing practice we are in a unique position to support our local Dr’s, the hospital and pharmacies. If you have a painful eye or loss of vision or just want some advice, we are here to help. Patients registered with a Herefordshire GP will have any consultation free of charge under a contract with Herefordshire CCG. Our IP Optometrists can diagnose, treat and issue medical prescriptions. We anticipate that medicines for ophthalmic emergencies will shortly be available from stock cutting out an extra journey to the pharmacy. Please ring or email if you need advice.

We are here if you need us but we urge everyone to stay safe above all else.

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